Connecting a 76 year old U.S. senator to young people on a personal level
Ed Markey for U.S. Senate
Utilize social media platforms to reach young people where they are — and explicitly engage the unengaged.
What’s the result? Unprecedented youth engagement. We took a state primary election and made it personal for young people across the country. Ed won by 11 points.
“Caleb took initiative and developed a groundbreaking digital outreach program for the Markey campaign and made sure we did not miss any opportunities to reach voters online”.
Paul Bologna
UP NEXT: An organizational pivot at Humanity Forward