Connecting a 76 year old U.S. senator to young people on a personal level

Ed Markey for U.S. Senate

Utilize social media platforms to reach young people where they are — and explicitly engage the unengaged.


What’s the result? Unprecedented youth engagement. We took a state primary election and made it personal for young people across the country. Ed won by 11 points.

“Caleb took initiative and developed a groundbreaking digital outreach program for the Markey campaign and made sure we did not miss any opportunities to reach voters online”.

Paul Bologna

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